- The Last of Us: A Game-Changing Masterpiece in the World of Gaming
- Maximizing Engagement on Instagram Stories
- Just Play Another Game: The Harm in Casual Dismissal
- New iOS Patch Released to Fix NPC Locations and Stuck Animals
- Is the Apple Watch worth the Investment?
- Say No to Humans: The Importance of Protecting our Planet
- Exploring the Interplay of Dark and Colors in Art and Design
- Why Manchester United is More Than Just a Football Club
- Get Ready for Exciting New Games on Xbox Game Pass in January
- Discovering Low-Cost NFT Projects with Strong Teams and Solid Communities
- Why Some People Prefer Android Over Apple: The Key Differences
- Exploring the Latest dApps on Binance Smart Chain s DappBay and CryptoCitizen
- LG s Menu System and Remote: Unbeatable in the OLED TV Market
- Gate.io Hosts AMA with a $100 Rewards Pool on January 12th at 1 PM UTC
- Choosing the Best High-End Smartphone for Your Budget: A Guide for the Over-50K Price Point
- Hacking: The iPhone vs Android Debate
- The Dilemma of Choosing Between an iPhone and a Washing Machine
- The Dark Side of Mega-Dominant Software Platforms: A Look at Poor Customer Support
- The Last of Us: Part I - How Will the PS5 Affect Sales and Marketing Strategies?
- Win Money with a Quiz: The Ultimate Guide
- 10 Lucky People Wanted: Show Us Your Homescreen and Win!
- Xbox Should Release Starfield on PlayStation for Maximum Reach
- Xbox and Bethesda Developer\_Direct Show Announced for January 2023
- Is the iPhone 14 Worth the Upgrade?
- Closer than Ever Event Featuring Samurai II and Piranha X in Parking, St. Petersburg, and L.A. Block
- Max Price for a Standalone VR Game
- 5 Tips for Creating Professional and SEO-Friendly Blog Articles
- My Tech Wishlist for the Year
- The Connection Between Modern Architecture and Depression: A Critique of Wokeism
- Is switching from an iPhone to a Samsung a good decision?
Music Labels Considering Pulling YouTube VideosJuly 28, 2015, 2:32 pm Record labels aren`t getting their fair slice of the pie when it comes to YouTube revenue generated by their music videos. The labels are contemplating pulling their content from the streaming service. Monetization for the airing of streaming music and video has been a popular subject lately. Just how streaming services compensate artists and record labels for the rights to air their content has come under scrutiny. As streaming becomes even bigger business as opposed to purchasing actual digital copies of individual tracks, everyone wants a piece of the action. Just weeks ago, the battle came to the forefront when Taylor Swift called out Apple Music on its decision not to compensate artists for streams of their music on the new service during the three-month trial period it was offering all subscribers. The pop star wrote an open letter criticizing the move and Apple soon capitulated, agreeing to pay artists for the streams during the trial, although at a reduced rate. The debate rages on, and now it appears as if the record labels are unhappy with the lack of monetary compensation they receive from YouTube, which is owned by Google and is not only the top video streaming service in the world but also leads in music as well. The labels are reportedly considering pulling their videos from the service altogether. "They are not serious about monetizing music on behalf of creators and, as a result, music companies are realizing they have to reset the current relationship," according to an industry source. According to the labels, Google controls all aspects of the monetization process for content streamed on the network, and therefore they aren`t even given a breakdown on the revenue generated by the specific content they contribute. YouTube is on a roll, with an uptick of over 60 percent in viewership last quarter and an increase in advertising. "The number of advertisers running video ads on YouTube is up more than 40 percent [compared with a year ago] and, for our top 100 advertisers, the average spend per advertiser is up over 60 percent year-over-year," said Omid Kordestani, Google`s chief business officer. Record labels want some of that ad revenue, but if they pull their videos from the service in protest, they might wind up losing more money if people post their own videos. |
|