Microsoft going after Apple`s iPad Mini

August 9, 2013, 2:05 pm
Microsoft going after Apple`s iPad Mini

Microsoft`s Surface RT was never a particular successful product, and recently the software giant has engaged in a number of Apple-bashing commercials. 
Now Microsoft is going directly after Apple€™s highly successful iPad mini. It€™s kind of interesting in a way, to see Microsoft trying to bash a competing product, something that proves just how stiff the competition has become in the lucrative tablet market.
The newest ad is typical of Microsoft€™s latest versus commercials; the basic premise is to showcase what Windows RT is capable of, while Apple€™s products are portrayed as much less powerful and only used for simple tasks. 
Microsoft uses the 8.1-inch Acer Iconia W3 as fodder for the comparison, but, really, how many consumers have even heard of the Iconia W3?
Still, the beautiful Iconia can play Halo and handle Microsoft Office documents, and is cheaper. The end punchline is pretty funny, but current iPad mini owners (or potential owners) probably don€™t mind the price difference whatsoever.
Something that certainly makes Apple quite happy...
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